Aroscop's Landmark Study Reveals Rural India's Festive Shopping Behavior
Oct 09, 2025
New Delhi [India], October 9: A comprehensive research report has revealed surprising insights into the purchasing behavior of rural India during the festive season, shedding light on the country's 600 million rural consumers. Based on 37,629 responses across more than 1,500 villages in nine states, the study presents one of the most detailed analyses of rural consumer preferences ever conducted in India.