83 per cent of Indian consumers will abandon Hypocritical Businesses, shows new research by BSI
Jan 31, 2023
New Delhi [India], January 31 (ANI/BusinessWire India): Polling of Indian consumers and business leaders reveals that 83 per cent of consumers consider a company's purpose when making a purchasing decision and that 83 per cent will abandon a product or business acting inconsistently with its purpose - a sign that consumers have lost patience with organizations that do not follow the principles of purpose driven organizations.
