Indian Businesses Lead Global Optimism: 72 per cent Expect Surge in B2B Spending in 2023, Outpacing Global Average of 49 per cent: American Express Survey
Nov 07, 2023
New Delhi [India], November 7: Indian businesses lead global optimism, with 72% expecting a surge in B2B spending* in 2023, outpacing global average of 49%. The surge in B2B spending in India is fueled by technology investments leading the way with 88% of businesses planning to spend more on it in the rest of 2023 compared to the first half of the year. These findings were revealed in Trendex: B2B edition, a survey commissioned by American Express with the Centre for Economics and Business Research (CEBR).